Our firm hosted a global conference in Madrid earlier this week where the highlight was the “give us your business card to get a chance to win an iPad2”. Supposed to be a “random” draw, Dad and his PA returned with a stack, tall as a brick, of business cards belonging currently hung over and potentially jetlagged suited and booted individuals around the world.
Turns out that a random draw works as follows:
1) Go through all the business cards and identify potential clients. Nice and friendly people that might become a good contact for various reason doesn’t count unless they are willing to spend in excess of a couple of million on your products. It doesn’t matter if they would be good contacts for some other department within the firm, if they are not interested in improving YOUR P&L, they’re not playing this game… OK? …moving on
Small side note here - occassionally it is acceptable to classify good looking individuals that you would like to date in the potential clients pile.
2) Ask everyone in your team (ideal number is around 5 people) to RANDOMLY pick a card from the potential client’s list.
3) This is the interesting part – amongst the few randomly selected individuals, identify the individual with i) the deepest pockets or ii) is in contract negotiation with the firm.
4) Make sure the Sales contact for the winning individual hand delivers the prize.
…and there you have it kids – the business definition of RANDOM…not to be confused with:
ran·dom adj.
1. Having no specific pattern, purpose, or objective:
2. Mathematics & Statistics Of or relating to a type of circumstance or event that is described by a probability distribution.
3. Of or relating to an event in which all outcomes are equally likely, as in the testing of a blood sample for the presence of a substance.
That’s the lesson of the day!